Bachelor of Science (Honours) - Business and Management - Marketing (NN25)

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree. This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

Students will study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

• marketing communications • digital marketing • branding theory and practice • consumer behaviour • optimizing marketing performance.

Reading's focus on self-development aims to prepare students for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.

For example, students will undertake a short, guided project in the second year focusing on social responsibility in action. Working with local communities, students have the opportunity to put their skills into practice, gain new experiences, and open themselves up to new ways of thinking