Bachelor of Science (Honours) - Business and Management - Marketing (NN25)
University of Reading
What you will study
Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree. This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.
Students will study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
• marketing communications • digital marketing • branding theory and practice • consumer behaviour • optimizing marketing performance.
Reading's focus on self-development aims to prepare students for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.
For example, students will undertake a short, guided project in the second year focusing on social responsibility in action. Working with local communities, students have the opportunity to put their skills into practice, gain new experiences, and open themselves up to new ways of thinking
About this course
- Institution
- University of Reading
- Where
- Reading, United Kingdom
- Level
- Bachelor
- Length
- 36 months
- Tuition
- £26,850.00
Published as University of Reading publishes it, through ApplyBoard, and not checked by Go Study — ask us and a consultant will confirm any of it with the school.
Intakes
- Starts October 1, 2027 · apply by June 30, 2027not confirmed by the school
- Starts October 1, 2028 · apply by June 30, 2028not confirmed by the school
Entry requirements
As the university states them. Whether you meet them depends on your own results — ask us and a consultant will check with you.
- English
- PTE: 69 overall or above
- IELTS: 6.5 overall or above
- TOEFL: 88 overall or above
- Duolingo: 125 overall or above
Photographs
We hold no photograph of this school. That is a gap in our catalogue, not a fact about the campus.
Interested in this course?
Tell us, and a consultant will go through the entry requirements with you, work out what you already have and what is missing, and take the application from there.
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