Bachelor of Arts (Honours) - Advertising and Public Relations (NP56)

The BA (Hons) Advertising and Public Relations at the University of West London is designed for students who are creative, innovative and interested in developing a big-picture business perspective through an interdisciplinary approach.

Students will learn about the fast-paced world of integrated creative communications, with projects for real clients starting in their very first year. Through live projects, competition briefs and other coursework, students will gain hands-on experience developing effective creative strategies and grow their practical creative skills in design and writing.

Practitioners and academics with in-depth industry knowledge will prepare students for careers in marketing, advertising and PR. The course reflects the latest in industry thinking, showing students how to tell stories that sell across a range of media, from traditional TV advertising to influencer PR and emerging areas such as AI-driven marketing.

This dynamic learning experience, combined with the University’s London location, supports students in securing roles in advertising and PR at agencies, companies, non-profits and government communications teams, often before graduation. The course also has a strong entrepreneurial ethos, with some students launching their own start-up businesses as part of their Major Projects in the final year.