International Incorporated Bachelors (IIB) - International Year One (IY1) - Continue to Bachelor of Science (Honours) - Marketing

The International Year One (IY1) is equivalent to a first year of study at the undergraduate level. The course offers a combination of core modules and subject-specific study to help students develop the skills necessary to succeed in their chosen degree course.

Marketing

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.

We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

You will study areas such as: consumer psychology and behaviour, the interface of business with society and culture, business economics, strategic management and market research.

The course reflects the latest developments in this fast-moving field – you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.