International Incorporated Bachelors (IIB) - International Year One (IY1) - Continue to Bachelor of Science (Honours) - Marketing

University of Bradford International College

What you will study

The International Year One (IY1) is equivalent to a first year of study at the undergraduate level. The course offers a combination of core modules and subject-specific study to help students develop the skills necessary to succeed in their chosen degree course.

Marketing

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.

We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

You will study areas such as: consumer psychology and behaviour, the interface of business with society and culture, business economics, strategic management and market research.

The course reflects the latest developments in this fast-moving field – you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

About this course

Institution
University of Bradford International College
Where
Bradford, United Kingdom
Level
Bachelor
Length
36 months
Tuition
£16,195.00

Published as University of Bradford International College publishes it, through ApplyBoard, and not checked by Go Study — ask us and a consultant will confirm any of it with the school.

Intakes

Entry requirements

As the university states them. Whether you meet them depends on your own results — ask us and a consultant will check with you.

English
  • PTE: 59 overall or above
  • IELTS: 5.5 overall or above
Prior study
Secondary school

Photographs

We hold no photograph of this school. That is a gap in our catalogue, not a fact about the campus.

Interested in this course?

Tell us, and a consultant will go through the entry requirements with you, work out what you already have and what is missing, and take the application from there.

Reach a consultant

Talk to a Go Study consultant

Leave your name and a way to reach you, and a consultant will get in touch in the language you are reading this in.

A phone number, a Telegram username or an email address — whichever you use.

We use these details only to answer your enquiry.