Bachelor of Arts (Honours) - Graphic Design (W211)

This well-established and broad-based course aims to encourage student's creativity, individuality and personal growth through the study of graphic communication design. The emphasis is on the application of skills to develop ideas and present information in ways that are engaging, meaningful, useful and worthwhile. Students will be encouraged to develop awareness and understanding of the social contexts and environmental responsibilities of design, so that they can identify communication strategies that will enrich people's lives by enabling them to be better informed about the world in which they live. Students will learn to engage audiences through imaginative and creative design solutions that may challenge, persuade, shock, provoke, excite and entertain, but always aim to inform. They will also develop the transferable and cognitive skills necessary for lifelong personal and professional development.

Graphic design is a multi-disciplinary activity that requires a wide range of intellectual, creative and technical skills. This course places emphasis on the design, presentation and communication of ideas and information suited to the genuine needs of the end-user.