Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University students will further develop their knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and be immersed in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. Students will benefit from studying alongside marketers from different parts of the world with diverse backgrounds and experiences. This opportunity gives students insights into the culture and contexts of marketing in different countries.