Bachelor of Arts (Honours) - Creative Writing and Marketing (C778)

Creative Writing at Liverpool Hope University will give students the chance to experience the joys of crafting the written word. The degree focuses on developing them as a writer of poetry and prose (fiction and creative non-fiction), across the broad field of literature (poems, short stories, novels, reflective and critical essays). Professional writing - reviews, blogs and articles for different kinds of media - is also studied. The university's focus on creativity and employability means students will be able to produce engaging, innovative and marketable texts.

By studying Creative Writing, students will be empowered with an enhanced command of their craft, increased confidence in expressing their thoughts and emotions, an understanding of the values that inform their writing practice, and the technical skillset to deliver their work to various audiences. Students' writing will be enhanced by studying under leading published writers and academics, and they will develop a range of workplace skills to prepare for fulfilling careers.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

Students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing students to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow students to reflect on the many challenges and opportunities that these technological and cultural changes provide.