Bachelor of Arts (Honours) - Creative Industries Business Management and Film & Visual Culture (CI02)

The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries.

The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organizations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.

This degree is underpinned by creative and critical practice. It is creative because it gives students the opportunity to develop practical skills in the fields of screenwriting, filmmaking (drama and documentary), photography and animation. It is critical because it involves the in-depth study of film history and theory, including the way in which cinema intersects with a range of social and political issues. They will graduate with a degree underpinned by academic rigor, but with the transferable skills needed to pursue a wide variety of careers in the creative industries.