Technical Diploma - Digital Marketing (311045)

Marketing is changing rapidly in a world where technological advances are made on a daily basis. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing students will gain valuable insights into online marketing strategies, content development, analyzing metrics, and how all this fits into their integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, e-commerce marketing specialist and digital marketing analyst. Credits from this technical diploma may be applied toward the Marketing-Digital Marketing Emphasis associate degree.

A graduate of this program will have the potential for employment in the following areas: • Social Media Manager • Communications Specialist • Online Community Manager • Digital Marketing Manager • Digital Strategist • Blogger

Program Outcomes: • Develop strategies to anticipate and satisfy market needs • Promote products, services, images, and/or ideas to achieve a desired outcome • Utilize tools and technology for digital marketing initiatives