Associate of Digital Arts - Digital Media Technology (102065)

The evolving digital media technology field employs professionals with a wide range of multimedia production skills including digital, audio, and video recording and editing; video photography; motion graphics; radio production; internet broadcasting (podcasting); and data transfer and conversion from analog to digital media. Graduates of the Digital Media Technology program are prepared to compete in a global digital workforce with high tech skills in content conception, creation, and implementation through various and changing delivery formats. Typical careers include freelance or full time digital media producer, motion graphic designer, video editor, videographer, radio producer, and video/audio production specialist.

Program graduates may work in this evolving Digital Media Technology field, and will be needed by the media industry, as designers, developers, and technicians. For example, they will be hired or contracted as media creators and designers for video, interactive media, websites, and some will be New Media entrepreneurs expanding applications for the media arts in the 21st century.

A graduate of this program will have the potential for employment in the following areas: • Digital Media Operator: develops multi-functional digital content for commercial, educational, and entertainment establishments. Researches and analyzes digital media utilization and functionality. Reviews digital media trends and effectiveness in marketing, advertising, training, creative services, and communications fields. • Motion Graphic Artist: performs detailed graphic compositing for broadcast, web, DVDs and mobile devices. Coordinates production of static and motion visuals and presentations for business, training, recreational and other applications. • Video Editor: assists post-production department by performing asset management and non-linear video editing duties. Performs script-based synchronization of audio, video, special effects, titles and graphics. • Multimedia Production Assistant: assists in production, from concept through postproduction, of digital media client-based projects. Operational workflow duties include assisting with concept planning, storyboarding, scriptwriting, production, editing, and delivery. • Freelance Digital Media Producer: initiates entrepreneurial work with self-established client base. Acts as a full-service digital media content creator and consultant. Provides customer with promotional, training, communication and other content for internal and external delivery methods and mediums.

Program Outcomes: • Apply the principles of design and storytelling to develop media products and services. • Demonstrate proficiency in the use of media software, tools and technology. • Implement creative solutions from concept through completion. • Communicate creative rationale in formal and informal settings. • Implement project management skills to meet customer and market demands.