Bachelor of Arts (Honours) - Business Management and Marketing (NN2M)

The world of Business Management is fast-moving and dynamic: Business organizations are facing unprecedented change and complex challenges both within the UK and globally. This demands that students who enter the business sector understand the dynamics of the business environment and how organizations operate in increasingly uncertain situations. The Business Management degree at Liverpool Hope University examines small to medium-sized enterprises to global multi-national companies – public, private, not-for-profit with a focus on business principles, organizational dynamics and management processes.

This in-depth degree gives students the opportunity to understand how businesses operate and the ethical and social impact they have on communities. An experienced, student-focused team will develop their understanding of this business context and develop the critical business skills and transferable skills that future employers will demand.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what graduates learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

Students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow students to reflect on the many challenges and opportunities that these technological and cultural changes provide.