Doctor of Philosophy (PhD) - Business Studies - Marketing and Strategy (4-year)

Marketing and Strategy is a specialised research area within the Business Studies PhD programme, focusing on the development and implementation of effective marketing and strategic practices at both domestic and international levels. The section is known for producing innovative and impactful research that is relevant to business practitioners, policymakers, and academic communities across a range of sectors.

The programme offers expertise across key areas such as international marketing, strategic marketing, consumer behaviour, services marketing, and strategic management systems. Additional areas of research include branding, business-to-business marketing, relationship marketing, product innovation, entrepreneurship, digital marketing, and issues related to ethics, sustainability, and corporate social responsibility. This breadth allows students to explore both theoretical and applied aspects of marketing and strategy in diverse contexts.

Students benefit from strong links with regional, national, and international organisations, enhancing the practical relevance of their research. The programme provides a supportive environment for developing advanced research skills and contributes to preparing graduates for careers in academia, industry, and policy-related roles.

Applicants who are unable to demonstrate prior comprehensive research training will be admitted to our 4-year PhD programme in Business and Management and will undertake up to a year of dedicated research training, followed by three years focused on the research phase of their PhD.