Bachelor of Arts - Communication

The Bachelor of Arts in Communication provides learners with 21st century written, oral, and visual communication knowledge and skills grounded in rhetorical theory and critically engaged with diverse social, environmental, and technological perspectives.

Students develop important skills and gain experiences that will support their learning and professionalization during their time at University of Massachusetts Dartmouth and beyond. They will apply communication concepts and theories to real-world problems and issues within one or more communication industries.

Upon completing the degree, students will be able to: • create written texts using appropriate supporting materials and theories in communication and rhetoric • communicate ideas orally within multiple contexts • use information design principles to produce texts appropriate for an audience, purpose, and context • summarize and apply key concepts in communication and rhetorical theory • evaluate the historical and/or cultural contexts of communication practices and describe their ethical, social, or environmental implications • evaluate messages from a variety of media and technologies using methodologies in communication and rhetoric.