2-Semester Pathway - International Year One - Business, Management and Marketing - Transfer to Bachelor of Arts (Honours) in Marketing

Program Description This program consists of a pathway program offered by StudyGroup at the International Study Centre for the University of Huddersfield followed by entry into a university program offered at the University of Huddersfield. In the International Year One program, you will study courses related to your intended field of study alongside English to develop and enhance your skills as a student. Advancement into your intended program depends upon the successful completion of the pathway program.

The International Year One in Business, Management & Marketing will help you establish subject knowledge and English. This program will also prepare you to join in the second year of your intended undergraduate degree at the University of Huddersfield Business School. With smaller class sizes and additional support to help you develop your academic knowledge. The modules and subjects you study will be akin to the same content you can expect in your chosen undergraduate degree, subjects are dependent on your chosen field of study.

Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications.

The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully.