Bachelor of Arts (Honours) - Marketing and Psychology (MK08)

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills. Liverpool Hope University sees Psychology as a discipline with the capacity, and responsibility, to make a positive contribution to how people live in everyday life. The university strives to enable students to grow into constructive citizens who are curious about people, and motivated to make a positive difference to the lives of others. Beyond classroom learning, there are opportunities to enrich students' chosen program of study in a way that will help them in developing their psychological thinking. They include going on a placement year, working as a research assistant in a laboratory, travelling to another country as part of Global Hope, or studying abroad.