Master of Arts - Future Media

The MA Future Media is a forward-looking programme that combines advertising practices, content production, and digital marketing strategies to support careers in creative communications across digital platforms. Its “practice-led, theory-applied” approach enables students to adapt their skills and knowledge to meet the demands of an evolving media landscape.

The course engages with key contemporary issues shaping the media and creative industries, including sustainability, ethical practice, inclusivity, online safety, and the impact of emerging technologies such as generative AI. It encourages critical consideration of challenges such as misinformation, digital wellbeing, and representation, preparing students to navigate complex professional environments.

Teaching is delivered by experienced academics with strong industry backgrounds, alongside contributions from professional practitioners. Learning is supported by hands-on content creation using state-of-the-art facilities, allowing students to develop practical skills in realistic contexts.

Throughout the programme, students work on creative marketing and advertising campaigns, often in collaboration with agencies and external clients. They have opportunities to engage with mentors and employers, develop brand and promotional strategies, and create content using industry-standard tools. The course also supports the development of user experiences and digital solutions across emerging technologies, preparing graduates for careers in contemporary and future media industries.