Master of Science - Strategic and Digital Marketing

The MSc Strategic Marketing program offers a practical approach to applying theoretical knowledge. Students are guided in their preparation for a marketing career, with a focus on making a tangible impact on the day-to-day operations of a local business.

Participants will have the opportunity to engage in a live team consultancy project with organizations in Cardiff or the surrounding area. Over a period of two months, they will immerse themselves in the organization's operating environment, analyze its business challenges, and develop marketing solutions. These proposals will then be presented to the organization's management board.

To enhance the live project experience, a team of academic and practitioner experts will provide instruction using internationally recognized research and real-world examples. Students will gain insights into the latest developments in marketing and strategy, including digital media, consumer and organizational behavior, integrated communications, and societal campaigns. This comprehensive approach ensures that students possess the professional knowledge, confidence, and practical skills necessary to excel in the competitive graduate job market.