Master of Science - Digital Marketing and Communications (Advanced Practice)

Students gain knowledge in digital marketing and communications, developing skills to implement marketing strategies aligned with corporate goals. They explore contemporary marketing issues, responsible leadership, corporate social responsibility, and sustainability, while understanding the external environment's impact on marketing strategies. Key marketing, business, and lifelong learning skills are developed to direct their work innovatively, including creating and evaluating impactful content. The course includes industry input for insights into marketing and building a professional network. Students engage in practice-based learning to acquire hands-on marketing skills in an organizational context. This extended, full-time program adds a vocational or research-based internship to the 1-year course, enhancing work experience and CV competitiveness. A research internship allows development of analytical, teamwork, research, and academic skills alongside a research team, while the university guarantees a research internship but not a vocational one, offering support to secure vocational positions.