Bachelor of Arts (Honours) - Information Technology and Marketing (NI00)

Information Technology is a rapidly changing and exciting subject. Organizations are increasingly relying on information technology to carry out key business functions. There is an explosion in the use of mobile devices to shop online and there is a high demand for skilled professionals who are able to effectively manage information systems. Well-designed software applications that are effective and usable is a crucial requirement for employers.

Liverpool Hope University's Information Technology degree prepares students to meet the needs of a wide range of organizations, emphasizing the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of people's everyday lives. During their studies, they will have opportunities to develop computational thinking and a systems approach to formulating, analyzing and solving complex problems.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills.