Bachelor of Arts (Honours) - Marketing and Theology (MK11)

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills. Across 2,000 years, the Christian tradition has provoked an immense wealth of theological ideas, has adapted itself to many cultural forms and has shaped human minds and events. This degree offers students the opportunity to study Christianity from a number of perspectives – historical, doctrinal, pastoral and contextual – so that they will acquire expertise in finding their way through this complex and rich field of study. The degree includes the academic study of the Christian Bible and embodies people commitment to take faith seriously, whilst at the same time to be intellectually stretching, stimulating and challenging. The teaching staff in the Department represent a broad range of Christian traditions, and are all published experts in their particular fields. Liverpool Hope University have an extensive library collection in theology and religion, amounting to well over 100,000 volumes in total, and are investing significantly in enhancing this even further, particularly with electronic resources.