Bachelor of Arts (Honours) - English Language and Marketing (QN51)

The English Language degree examines a wide range of varieties of English in their social, cultural and historical contexts. It teaches students how to closely analyze texts ranging from everyday discourse to fictional narratives to the language of the media.

Studying English Language provides students with a sound knowledge of how language is structured, how it developed and spread globally, and how it functions both in society and in people's minds, but it also equips them with a variety of practical critical and analytical skills. Liverpool Hope University prides themselves on offering a challenging and stimulating degree with a wide range of innovative teaching and assessment methods. The university places an emphasis on employability through how language is used for professional purposes and the practical and transferable skills valuable in selected careers.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills.