Bachelor of Arts (Honours) - Marketing and Social Policy (MK10)

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills.

Social Policy explores the ways in which welfare provision is delivered in society, exploring who is eligible for support and who provides it. Liverpool Hope University's Social Policy degree is multidisciplinary in its approach and draws on ideas from sociology, economics, politics and geography. It explores issues such as inequality, ill health and wellbeing, child welfare, employment and unemployment, educational opportunities, disability, homelessness, family policies, mental health, globalization, crime and immigration.

The degree draws on an experienced team of lecturers who are published in the social sciences and are experts in social policy. The School is also a member of the national network of Social Policy course providers and benefits from engagement with national subject debates. There are fieldtrips to enhance students' learning, and the university also has annual research days where leading academics, civil servants and politicians come to talk about various social problems and social issues.