Master of Science - Marketing

The MSc in Marketing offered by the institution is designed to provide students with a comprehensive understanding of core marketing concepts, processes, and skills. The program aims to equip individuals with the necessary knowledge and expertise to analyze organizational scenarios and develop evidence-based action plans.

Students will have the opportunity to collaborate with academic and practitioner experts to explore the principles and practices of marketing. This includes understanding how marketing strategies can be applied in various sectors, ranging from goods-centered activities to service environments, and across different international contexts. The program emphasizes the use of cutting-edge research and real-life examples to identify how organizations create value through marketing and research activities.

To conclude the program, students will engage in a final live marketing project. Working in teams, they will be tasked with completing a marketing report for a specific organization, based on a defined brief. This project will require students to apply the core marketing concepts they have acquired throughout the course, within the context of a real-world organization.