Master of Science - International Marketing with Tourism

Edinburgh Napier University - Craiglockhart Campus

What you will study

Program Description International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, students will develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets students specialise by studying modules in tourism or event management.

Students will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

Students will gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

About this course

Institution
Edinburgh Napier University - Craiglockhart Campus
Where
Edinburgh, United Kingdom
Level
Master
Length
12 months
Tuition
£20,540.00

Published as Edinburgh Napier University - Craiglockhart Campus publishes it, through ApplyBoard, and not checked by Go Study — ask us and a consultant will confirm any of it with the school.

Intakes

Entry requirements

As the university states them. Whether you meet them depends on your own results — ask us and a consultant will check with you.

English
  • PTE: 59 overall or above
  • IELTS: 6 overall or above
  • TOEFL: 80 overall or above
Prior study
Bachelor

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