Master of Science - International Marketing with Tourism
Edinburgh Napier University - Craiglockhart Campus
What you will study
Program Description International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, students will develop an appreciation of its practice in a global environment.
The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets students specialise by studying modules in tourism or event management.
Students will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.
Students will gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
About this course
- Institution
- Edinburgh Napier University - Craiglockhart Campus
- Where
- Edinburgh, United Kingdom
- Level
- Master
- Length
- 12 months
- Tuition
- £20,540.00
Published as Edinburgh Napier University - Craiglockhart Campus publishes it, through ApplyBoard, and not checked by Go Study — ask us and a consultant will confirm any of it with the school.
Intakes
- Starts September 1, 2027 · apply by September 1, 2027not confirmed by the school
- Starts September 1, 2028 · apply by September 1, 2028not confirmed by the school
Entry requirements
As the university states them. Whether you meet them depends on your own results — ask us and a consultant will check with you.
- English
- PTE: 59 overall or above
- IELTS: 6 overall or above
- TOEFL: 80 overall or above
- Prior study
- Bachelor
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