Master of Science - Marketing With Digital Strategy

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of life. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

This MSc in Marketing with Digital Strategy equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase their employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give them the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. Students will be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of their studies, and they’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing their career prospects.