2-Semester Pathway - International Foundation Year - Business, Management and Law - Transfer to Bachelor of Arts (Honours) Marketing

Program Description This program consists of a pathway program offered by StudyGroup at the International Study Centre for the University of Huddersfield followed by entry into a university program offered at the University of Huddersfield. In your international foundation year, you will study courses related to your intended field of study alongside English to develop and enhance your skills as a student. Advancement into your intended program depends upon the successful completion of the pathway program.

The International Foundation Year in Business, Management and Law will provide you with the skills and tools necessary to succeed in career fields such as finance, accounting, marketing and law. During your time in the Foundation Year, you will study core subjects, as well as optional subjects intentionally designed for your chosen field of study. All of these skills will be key for future academic success at the University of Huddersfield.

Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications.

The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully.