Master of Science - Marketing

This Master’s in Marketing in Birmingham is designed to develop the core skills and attributes required for a successful career in marketing. The programme prepares students to address the challenges faced by businesses and third-sector organisations in promoting products, services, and experiences within a competitive and evolving marketplace.

Students gain practical experience through internationally diverse, team-based projects, producing professional reports and presentations that reflect real-world marketing practice. The course also incorporates a contemporary focus on responsible and sustainable marketing within a digitally advanced environment. Ongoing academic support is provided to help students develop their knowledge, skills, and career direction.

The curriculum covers the fundamental principles of marketing management in a global context, including value proposition development and consumer behaviour. It explores the increasing sophistication of advertising, with a strong emphasis on digital marketing, data analytics, and the role of AI in modern marketing practice. Students develop the ability to create innovative brand and communication strategies while considering sustainability and the balance between people, profit, and planet.

The final stage of the programme includes a research project tailored to individual career goals. Students can choose between a consultancy project, working with a client to address a real marketing challenge, or a traditional dissertation exploring marketing theory and practice. This flexibility allows students to specialise in an area of interest and enhance their employability. Previous projects have focused on areas such as fashion branding, customer relationship management in finance, and customer loyalty in sports marketing.