Bachelor of Science (Honours) - Conservation Biology and Marketing (CB06)

Conservation biology is concerned with the protection and management of nature and the Earth’s biodiversity. It involves an evaluation of human and other factors that affect all living organisms with the aim of protecting and conserving species, their habitats and ecosystems. It is an interdisciplinary subject that draws on natural sciences to devise satisfactory processes and approaches by which to sustain and protect plant and animal biodiversity in the UK and abroad.

This course mainly focuses on conservation in terrestrial environments. It develops knowledge of key areas such as the principles and practices of ecology, habitat management, nature conservation and the functioning of natural systems, particularly with regard to different points of view including scientific, ethical and philosophical perspectives. Opportunities are provided to apply knowledge and understanding of conservation biology during field courses within the UK and abroad giving first-hand experience of a range of ecosystems.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

Students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing students to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow students to reflect on the many challenges and opportunities that these technological and cultural changes provide.