Bachelor of Arts (Honours) - Marketing Management (N500)

This course will equip students with the knowledge and skills they need to enter this exciting sector, by exposing them to current theory and practice.

With strong links to industry, modules that give students real-world experience and the option to undertake a work placement, they'll increase their chance of following in the footsteps of past graduates who have found employment a brand managers, marketing executives and more!

The course blends together theory and practice. Students will gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. They will study cutting-edge developments in the marketing industry, including digital and social media.