Associate of Business - Marketing - Digital Marketing (101043)

Marketing is exciting, dynamic and essential to the success of every business. In today’s fast-paced organizations, marketing is everyone’s responsibility. As a Marketing graduate, students have the tools and experiences they need to develop and execute marketing plans, participate in teams, utilize information technology, integrate social media strategies, create presentations, close sales, and develop leadership skills. Marketing roles are available in every type of organization -- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event marketing specialist, market researcher, social media coordinator, sales executive, and promotions coordinator.

A graduate of this program will have the potential for employment in the following areas: • Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships. • Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules. • Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives. • Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.

Market Research Assistant: researches market conditions to determine potential sales of products, or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings. • Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively. • Digital Marketing Specialist: develops, implements, coordinates, measures and evaluates digital marketing efforts.

Program Outcomes: • Develop strategies to anticipate and satisfy market needs. • Promote products, services, images, and/or ideas to achieve a desired outcome. • Evaluate information through the market research process to make business decisions. • Prepare selling strategies.