Laney College's Associate of Science in Marketing and Sales program prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer’s demand. This program provides students with the skills to meet those needs. Upon completion of this program a student will be able to: • Evaluate the variables of the marketing mix of a business. • Develop a sales plan using each of the stages of the selling process. • Apply college level critical thinking, research, and problem solving techniques for the completion of business based reports and writing assignments.

Career Opportunities: Merchandising, Professional Sales and Customer Service Representative, Planning and Promotions, Advertising and Public Relations.