Bachelor of Science (Honours) - Digital Marketing (N502)

Marketing at Teesside University focuses on understanding consumer journeys and building strong relationships between people, brands, and stakeholders. The course explores key areas such as digital marketing, brand management, and strategic planning, while encouraging students from diverse academic backgrounds including business, design, English, media, psychology, and sociology. Through industry connections, students stay up to date with the latest trends, including the impact of digital innovation and artificial intelligence on business and society.

Students gain practical, real-world experience by working on live projects with local SMEs and national brands, developing skills used in professional marketing environments. They also analyse important stages of the customer journey, focusing on effective communication strategies. Opportunities such as the Teesside Marketing Clinic allow second- and final-year students to provide consultancy services to small businesses, start-ups, and social enterprises in the Tees Valley region.

Teesside University offers strong support and recognition for marketing students, including potential financial scholarships to assist with study and living costs. The university was ranked 1st for Student Satisfaction in Marketing in the Complete University Guide 2026. It also promotes entrepreneurship through initiatives like Launchpad and Fuel, which have helped students create over 500 start-ups. Additionally, as a signatory of the United Nations’ Principles for Responsible Management Education (PRME), the university emphasises sustainability and responsible leadership to prepare students for global business challenges.

This course can be studied with an optional work placement year at no additional cost, providing students with extended industry experience. In addition, students have opportunities to gain practical exposure through shorter work placements, internships, and other work experience activities, helping them engage directly with the sector.