Bachelor of Arts (Honours) - Marketing and Philosophy and Ethics (MK06)

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University's Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During the degree, students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing them to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow them to reflect on the many challenges and opportunities that these technological and cultural changes provide. Liverpool Hope University believes students' ability to gain meaningful employment after they graduate is really important, so there is a strong focus on helping them to develop their employability skills.

This Philosophy and Ethics degree will help students learn to analyze and evaluate arguments, and to compose and communicate their own ideas in a reasoned way. They will have a grounding in the foundational questions of philosophy. As students progress, they will look in depth at philosophy of religion, political philosophy, applied ethics and issues of human personhood, artificial intelligence and animality.