It is designed for individuals who are particularly interested in establishing their own menswear brand but who would like to gain industry experience while doing so. The course includes a year of project-based study and a placement year within the industry. Students are required to have a BA in a fashion subject or a significant amount of industry experience. Additionally, they must have an awareness of the international marketplace and their positioning within it to launch their brand upon successful completion of the course.

The project-based curriculum has two core modules that are progressively designed to develop their confidence in an interdisciplinary and multidisciplinary context. These projects aim to encourage imaginative, practical and theoretical knowledge.