Attestation of College Studies (AEC) - Social Media Strategy (NWY.1X)

The virtual world is now unavoidable, and demand for community managers grows every day. Social media is truly important for clients, whether used to generate customer loyalty or improve the customer experience. This means that responsiveness is important in terms of implementing changes, and developing, operating and expanding businesses.

Community managers are responsible for the organization’s brand—they take charge of its reputation and inform the company of the competition’s practices and industry trends. They analyze the situation to gauge the efficacy and functioning of the strategies in place, with the aim of improving future actions.

The Social media strategy AEC teaches students how to develop, write and optimize promotional texts online, communicate with different web communities, and prevent and manage crises.

This program aims to teach students the concepts behind and use of the tools necessary to:

• Contribute to creating and implementing marketing strategies and content • Schedule posts • Create and edit content • Publish content • Promote posts • Analyze performance indicators • Maintain links with the community

Graduates will have the opportunity to work in responsible positions such as:

• Community manager • Community manager and digital content creator • Digital communication specialist • Social media and content creation specialist • Communication and social media specialist • Social media manager • Community manager and digital communication specialist • Content creator • Digital marketing coordinator • Social media and web communication manager • Communication and social media manager • Social media and web content coordinator • Social media marketer • Web strategist • Social media strategist