Integrated Foundation - Bachelor of Arts (Honours) - Fashion Promotion and Communication (NP54)

Integrated Foundation - Bachelor of Arts (Honours) - Fashion Promotion and Communication has a strong heritage and an international reputation for producing highly employable graduates with distinctive personal design identities. Alumni of the course have secured positions at globally recognised fashion houses such as Alexander McQueen, Burberry, Chloé, Givenchy, Louis Vuitton, Oscar de la Renta, Stella McCartney, Victoria Beckham, Acne Studios and Maison Margiela.

The course is designed to closely reflect the realities of the contemporary fashion industry. Students gain first-hand experience of working within a dynamic and evolving creative sector, preparing them for the challenges and opportunities of professional practice.

This innovative programme offers aspiring designers the opportunity to explore both traditional craftsmanship and cutting-edge digital technologies in areas such as design development, pattern cutting and garment sampling. As digital innovation continues to transform the fashion industry, students can choose the Digital Technology for Fashion pathway at Level 5.

The programme covers a wide range of essential skills that prepare students for the contemporary fashion industry. Students develop a strong foundation in fashion promotion, buying, and brand communication, while exploring concept development and creative direction in fashion design. The course also strengthens visual communication through fashion illustration and life drawing techniques, alongside practical training in 3D draping and garment construction on the stand. Students experiment with fabric manipulation and digital textile printing, and gain experience in fashion styling and photography to effectively present their creative ideas. In addition, the programme emphasises brand identity development, management, and creative leadership, while introducing prototyping, atelier practices, and the use of digital design tools. Throughout the course, students also learn to analyse fashion industry trends and audience expectations, enabling them to create innovative designs that respond to the evolving global fashion market.