Bachelor of Arts (Honours) - Marketing and Public Relations (Sandwich Year)

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image. Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), students will become members of these professional associations for the duration of their course and have the opportunity to gain a Level 4 CIM Certificate in Professional Marketing in addition to their degree, subject to additional fees. The teaching methods are varied, offering several teaching styles so in addition to lectures, the university also utilise a blended learning approach, including online aspects, workshops, and group work. Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation, and career development. Faculty will also encourage students to consider their employability and/or entrepreneurial development.