1-Semester Pathway - Pre-Masters - Business, Management & Law - ICAS - Transfer to Master of Science - Digital Marketing with Advanced Practice

This program consists of a pathway program offered by StudyGroup at the International Study Centre for the University of Strathclyde followed by entry into a university program offered at the University of Strathclyde. In your international foundation year, you will study courses related to your intended field of study alongside English to develop and enhance your skills as a student. Advancement into your intended program depends upon the successful completion of the pathway program.

The Pre-Masters in Business, Management & Law will introduce you to the legal world and the world of business. Through the use of application learned in modules, you will come to gain valuable insights that will key to your chosen progression degree.

This Advanced Practice course provides an in-depth knowledge of digital technologies and their application for leaders and managers working in organisations worldwide.

• Grow your digital and general managerial knowledge and bring it up-to-date • Acquire contemporary management and digital competencies sought by profit and not-for-profit organisations seeking to fulfil their goals • Emerging immersive VR learning business-related scenarios are embedded in the curriculum • Study in a dynamic business school, located in the great city of Liverpool, with a strong scholarship culture with a team of reputable lecturer • 'Microeconomics of Competitiveness' module designed by Harvard Business School and delivered by Dr Moustafa Haj Youssef, an official affiliate of the MOC-Harvard network.

Increasing globalisation, deregulation, faster innovation cycles, digital transformation and accelerating economic integration have made markets more dynamic, competitive and digital - and above all, more complex.

Digital technology is now of significant importance to organisations and on this course we consider how it can be applied. For the organisation, to become digital means not just consideration of new transformational-enabling technologies but also of human resources, business processes and strategy. On this course we cover mainstream management functions alongside digital business.