Bachelor of Arts (Honours) - Marketing - (Digital Innovation) (N512)

The Bachelor of Arts in Marketing (Digital Innovation) course focuses on global communication, pulling the levers behind the curtain to put students' brand out in front. It goes way beyond social media, it’s about understanding the digital journey everyone take.

Graduates will have the opportunity to develop the technical skills and consumer insight to devise captivating digital strategies, develop a deep understanding of the digital environment, and solve pressing problems. The course is underpinned by a deep understanding of professional practice and academic concepts. They will learn about digital innovation in social media marketing to taking advantage of big data and everything in between.

This degree offers learners the tools and experience in, and out, of the classroom to develop their passions for tech and move into a professional role. They will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university.