Bachelor of Arts - Strategic Communication

Strategic communication is the study of how organizations and individuals use communication to negotiate their role in society. Public relations is a central aspect of strategic communication and involves the study of how organizations utilize responsible behavior and two-way communication in order to influence opinions and behavior of key publics (e.g., employees, consumers, government, community, media) as well as to respond and adapt to the concerns of these publics.

Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. In addition, students learn to evaluate challenges and engage in strategic communication to respond to them. This degree is for those planning to enter graduate school in communication and related disciplines, including law school, and/or to apply this knowledge to their chosen career (e.g., public relations, corporate, nonprofit, public sector, social issues, public affairs or related areas that call for a strong liberal arts background).

Students studying Strategic Communication must complete a second major outside the Department of Media, Journalism and Film.