Master of Arts - Public Relations

The MA Public Relations programme explores the role of PR in shaping public perception, influencing opinions, and communicating important information across areas such as health, education, and welfare. As a rapidly growing field, public relations offers a wide range of career opportunities within a substantial and expanding industry.

The course equips students with the knowledge and skills required to design and deliver effective PR and social media campaigns. It combines theoretical understanding with practical application, enabling students to communicate persuasively on behalf of businesses, brands, charities, public sector organisations, and community groups.

Focusing on areas such as reputation management, influence, audience engagement, and content creation, the programme integrates academic study with real-world practice. Students examine strategies for raising awareness, engaging with stakeholders, and influencing ethical decision-making, while also exploring the evolving media landscape and the broader societal impact of public relations.

The course is recognised by the Chartered Institute of Public Relations (CIPR), the leading professional body for PR in the UK. Teaching is supported by strong industry links, with contributions from professionals across public and private sectors, including B2B and B2C organisations, as well as lifestyle and health industries. Guest speakers, case studies, and mentoring opportunities provide insight into current industry challenges.

Upon completion, graduates are equipped with the knowledge, skills, and professional understanding required for entry-level roles, such as account executive, within the public relations industry.