Bachelor of Arts (Honours) - Entrepreneurship and Innovation

The Bachelor of Arts in Entrepreneurship and Innovation programme empowers students to drive positive societal impact through visionary entrepreneurship and responsible innovation. The curriculum blends cutting-edge theory with hands-on experience, all underpinned by an interdisciplinary and ethical approach. Students will engage with dynamic learning experiences within a vibrant entrepreneurial ecosystem, from start-up ventures to creative storytelling.

Ethics is central to the programme, integrating ethical decision-making from the outset to ensure that students lead with integrity and social responsibility. With a global perspective, the programme prepares students to navigate diverse cultural, economic, and social contexts in their entrepreneurial journey. Students will have opportunities for hands-on learning through real-world projects, including startup ventures, consulting, and creative storytelling, all within a supportive entrepreneurial ecosystem.

The programme includes close collaboration with The Generator, the student enterprise hub, where students can receive one-on-one support from mentors and start-up owners, helping them turn their ideas into viable ventures. Innovative teaching methods, such as game-based and drama-based strategies, are used to enhance students' creativity and practical skills.

The team of experienced academics and industry professionals is dedicated to guiding and inspiring students throughout their academic journey. The programme benefits from the contributions of postgraduate researchers, who bring the latest research-driven insights into seminar teaching. The teaching approach is grounded in both academic research and practical consultancy work, ensuring students receive a well-rounded education that prepares them for success in the evolving field of entrepreneurship and innovation. Furthermore, the close collaboration with The Generator allows students to access valuable mentorship and resources to start and grow their own ventures.