Advanced College Diploma - Advertising and Marketing Communications Management (0763)

Program Description In the Advanced Diploma in Advertising and Marketing Communications Management program, students will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, content development including blogging and video production. They will prepare advertising campaigns for real clients that embrace all elements of communications. They will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Additional hands-on practical experience is gained from the innovative student-run Ad agency where students assume agency staff roles and devise integrated campaigns to meet client needs.

Each student's skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.