Bachelor of Science (Honours) - Digital Marketing (2-year degree) (DMK2)

The BSc (Hons) Digital Marketing degree offers a comprehensive overview of marketing practice within an increasingly digital world. As the ways in which businesses communicate and connect with audiences continue to evolve, marketing remains central to organisational success, with digital channels playing a pivotal role in reaching and engaging customers.

The programme provides a strong foundation across key areas of marketing, including marketing fundamentals and management, the digital economy and digital business, media and society, security and cyberspace, and marketing communications in a digital environment. It also explores the role of social media in contemporary marketing and examines the growing importance of digital approaches within luxury and experiential marketing.

A distinctive feature of the degree is its focus on cross-cultural management in a globally connected digital landscape. Through the study of consumer behaviour, digital business models, and service excellence, the programme develops a broad understanding of how organisations can achieve customer satisfaction and business success, with a strong emphasis on digital marketing strategies.