Graduate Certificate - Advertising Copywriting (11621)

If an individual defines them self as creative but can’t draw, Advertising Copywriting may be the right program for them. Not only that, one loves to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, students will develop a wide variety of strategic, conceptual and practical skills. They will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus their creativity using industry-standard techniques. Students will also learn how to strategically engage with target audiences. They will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester.

Students will hone their already excellent editing and proofreading skills and apply them not only to their own copywriting but eventually to that of their corporate clients.