Master of Science - Strategic Marketing and Consulting

Students will advance their career with this industry-led consulting programme to become a future marketing leader.

The University of Birmingham focuses on developing strategic marketing and consulting knowledge; professional skills and an understanding of the latest advances in strategic marketing, thinking and research.

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare students as a marketing industry professional; customer success specialist and thought leader of the future.

Professional seminars, real-world projects and industry involvement in module delivery enable the MSc Strategic Marketing and Consulting course to help students prepare for specialist careers in strategic marketing and/or consultancy. The modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. Modules cover subjects including analytical marketing insights; digital and innovative marketing. Small group teaching focuses on building critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars.

The University of Birmingham will equip students with the critical and analytical skills required for a new digital (industry) environment. Students will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. Students will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.