Bachelor of Communication - Advertising (BP219P9) (064394C)

The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. Students will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This degree offers students a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. Students will experience a variety of interactive learning and teaching approaches, with a strong emphasis on industry relevance and creative outcomes.

Royal Melbourne Institute of Technology graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.