Bachelor of Science (Honours) - Digital Marketing (Placement Year)

The BSc (Hons) Digital Marketing with Placement Year addresses the rapidly evolving ways in which customers interact with brands across digital platforms such as social media, smartphones and tablets. As digital marketing has become central to the success of forward-thinking organisations, this degree offers a strong pathway for aspiring marketers seeking to build visibility and impact within the profession.

The programme is accredited by the Chartered Institute of Marketing (CIM). By selecting specific modules, students may gain exemptions towards the CIM Diploma in Professional Marketing, enhancing professional credibility and employability. The course enables the transformation of everyday digital consumer experiences into practical marketing expertise, with hands-on engagement in the technologies, tools and platforms used by organisations to communicate effectively with their audiences.

A placement year can be undertaken between the second and third years of study, providing the opportunity to apply academic learning in a real-world professional environment. Comprehensive support is offered to secure a suitable placement and throughout the year in industry. This experience allows students to gain valuable workplace skills, build professional networks, strengthen their CV and clarify future career directions following graduation.