Bachelor of Science (Honours) - Marketing and Data Insights (Placement Year)

The Marketing and Data Insights degree at Derby provides students with opportunities to work on real marketing projects, engage with clients, and present ideas in professional contexts. The programme is accredited by the Chartered Institute of Marketing (CIM), and graduates achieving a 2:2 or higher receive exemptions toward CIM Certificate and Diploma modules, supporting professional progression. Students may gain a global perspective through study abroad opportunities with partner institutions. The curriculum is designed with industry needs in mind, incorporating guest speakers, industry-led projects, and work experience to ensure graduates are prepared for career success.

The course combines expertise in marketing with business technology, enabling students to develop skills relevant to careers in big data management, marketing insights, business analysis, or consultancy. It provides comprehensive knowledge of current and emerging business technologies, including databases, decision-making systems, and e-commerce platforms, while critically evaluating the commercial management of IT and the strategic role of business analytics. Students develop the ability to apply this knowledge to inform strategic decisions and propose IT-based solutions to marketing challenges.

A placement year is available to apply skills in a real-world professional environment, offering practical experience, industry connections, and enhanced employability. The Chartered Institute of Marketing, the leading professional body for marketers worldwide, partners with the programme to provide professional qualifications that are highly valued by employers. These qualifications are embedded in the degree curriculum, ensuring graduates are well equipped for successful careers in marketing and data insights.